BOSTON, MA – March 18: Paul Millsap #4 of the Denver Nuggets shoots the ball against the Boston Celtics on March 18, 2019, at the TD Garden in Boston, Massachusetts.The NBA and YouTube announced Wednesday the launch of a channel for sub-Saharan Africa that will broadcast live games every week and showcase African players’ impact on the NBA.
Two live games will be shown each week for the remainder of the 2018-19 seasons as well as in the playoffs through the NBA Finals.Other original content will include a weekly magazine show, documentaries on current and former African NBA players and the league’s efforts to boost basketball in Africa as well as inspire and empower African youth.
The NBA became the first professional sports league to partner with YouTube and launch its own channel in 2005, a channel that has generated more than 5.4 billion views.