Summary SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT The Priscilla director is not pleased with Elvis’ estate. The biopic follows Priscilla’s relationship with Elvis from the moment of their meeting to the beginning of their divorce and is based on Priscilla Presley’s autobiography, Elvis and Me. Released by A24 first on October 27 and to a wider audience on November 3, the movie has secured just $2 million so far against a $20 million budget.
While director Sofia Coppola was able to work closely with executive producer Priscilla Presley, the Elvis estate was not quite as supportive of the movie. The depiction of Priscilla’s real life with Elvis has drawn ample critique from the estate, which was displeased with the depiction of Graceland and the overall writing and directing. Speaking with Vogue, Coppola explained her surprise that the estate’s reception has been so negative.
I don’t really know what the relationship is between Priscilla and the estate, but I thought they would have a little more respect for her since she’s such an important part of Elvis’s story. I’ve since learned that they’re just very protective of the Elvis brand and not very supportive of any project that they’re not controlling. I understand that they’re business people but I really do respect Elvis so much as an artist, and I think my film portrays him with some insight and sensitivity.
The Likely Grievances Of The Elvis Estate There are multiple reasons for the Elvis estate to protest against Priscilla. The very idea of a movie about Elvis’ wife can be problematic to his estate, especially since Elvis first began his relationship with her when he was 24 and she was 14. Any movie increasing public awareness of that fact is enough to tarnish Elvis’ image, but the autobiography also includes even darker elements about the legendary star.
It is unsurprising that the Elvis estate would be against a movie that portrays Elvis in such a negative life. Priscilla’s painfully dark ending leaves little room for a positive perspective of Elvis, and it is a much less flattering depiction of the man than he has previously received in the Austin Butler-led Elvis. Priscilla may be against the wishes of the Elvis estate, but Coppola is convinced that she portrayed Elvis' wife well.
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