Halloween has come and gone, and November is upon us, which means the costumes and spooky decorations often found in retail stores near the end of October are quickly swapped with tinsel, baubles and other Christmas decorations in preparation for the incoming festive season.With this tangible transition, thoughts of Secret Santa end-of-year parties, Mariah Carey and Christmas gift lists for the kids begin to creep in.
According to the experts at Toys R Us, toys that centre on family play, pop culture, minis and collectables are forecasted to top the ‘most wanted’ list for kids and tweens this season. Nostalgic and interactive toys, as well as those that revolve around roleplaying and imaginative play are also set to be huge.
Recognised globally as the leader in toys, Toys R Us has spent months sourcing, testing and predicting trends before carefully curating an assortment that showcases top toy trends, inspired by popular culture, that stimulate imagination and growth as well as encouraging family and interactive play across age groups.
‘The Y2K nostalgia trend will continue with ‘kidults’ seeking out toys from their past. Toy purchases this year will go beyond the kid market into young adults looking to reconnect with their youth,’ explains Jacoby. ‘Whether it’s collectible figurines, trading cards or blind bags, we’re seeing top brands like Pokémon, Mini Brands, Mini Verse and LOL Surprise continuing to grow.’‘Kidulting,’ she notes, is ‘huge and keeps growing.