’s opening ceremonies in South Korea on November 19. It’s news you probably could have guessed was coming if you caught ournow), and Egan is the person who helped make it happen. As part of her role within Riot’s entertainment division, she oversees talent partnerships — seefor the third time, Egan and the rest of the Riot team knew they wanted to find a way to honor their South Korean gamers and fans while also speaking to the game’s massive worldwide audience.
And while the idea of a “virtual” band might sound gimmicky, they work, Egan says, because they’re all stemming from a genuine,, and do it at the highest level. HEARTSTEEL, for instance, took over a year to come together, because everyone involved remained meticulous and thoughtful about every decision.
That level of authenticity, care, and attention to the fans applies to everything Egan and the rest of the music team at Riot do. “We’re not trying to make some generic pop song, we’re trying to make something that we believe fans will really love,” she says, adding they’re always trying to one-up themselves to keep the community engaged. “It’s just about the. That’s completely the North Star, and that’s why everything has been so successful in terms of resonance.
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