“I’m Back, renowned for its innovative camera accessories, has teamed up with the legendary Yashica brand to create a bridge between the past and the present, combining the nostalgic appeal and know-how of Yashica’s classic analog cameras with I’m Back’s cutting-edge technology,” the companies write in a combined press release.
“We are excited to partner with Yashica, a brand known for its rich history in the world of photography,” explains Samuel Mello Medeiros, I’m Back inventor and co-founder.over email that the partnership between I’m Back and Yashica includes co-designing the new I’m Back film product, plus “several” other products, including lifestyle, “lomo” type products, high-tech gadgets, and photography products “such as cameras and films.
“We are pleased to collaborate with I’m Back and bring not only our classic Yashica cameras, but all analogs into the digital era,” says Kent Lui, Chairman at Yashica, a brand distributed by 100 Enterprises Int. Group Ltd.