Chanel Creates 360 Experience for Shenzhen Replica Show

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Bruno Pavlovsky, the house’s fashion head, also shared insights on the company’s VIP-focused strategy as well as the brand’s commitment to steady growth.

SAS. “Virginie could have had the same inspiration for the collection thinking of Shenzhen,” enthused Pavlovsky of the subtropical hub, which is currently the third richest city in China, according to the Hurun Research Institute.

Chinese actor Jing Boran shared Zhou’s sentiment. “Growing up in the ‘90s, I saw fragments of my childhood at the show, especially the rollerblading and the gymnastic elements,” said Jing. Just as captivating as the mise-en-scene on the runway, Chanel launched a three-day short film screening and talks at Shenzhen Bay MixC’s cinema, which was coproduced with Nowness China.

“Quite often, the Salon Privés are not connected to our boutiques, but it is an expansion of the boutique,” Pavlovsky added.

 

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