The Ringling Bros. and Barnum & Bailey circus will bring its reimagined high-octane family event with highwire tricks, soaring trapeze artists and bicycles leaping on trampolines to the Chicago area this weekend.
“We knew we were going to come back. We didn’t know exactly how,” says Kenneth Feld, chair and chief executive officer of Feld Entertainment. “It took us a long time to really delve in and take a look at Ringling in different ways. It became a re-imagination, a rethinking of how we were going to do it.”The circus took down its tents after years of declining ticket sales as customers became conflicted about the treatment of circus animals.
“There is no substitute for live entertainment. You cannot get an emotional response from people looking at a two-dimensional screen as you can when they are experiencing 'The Greatest Show on Earth’ or any kind of live entertainment,” says Feld. Grossman said that when she and her team were rethinking what the circus could be, they landed on the concept of fun and a sense of play being critical. She promises to “give the audience something that they haven’t seen or that they didn’t even know to anticipate.”
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