DvD's New Album 'All Roads Lead To The Gift Shop' Is a Different Form of Retail Therapy

Courtesy of David Lunsford, David Lunsford literally put his emotions on display. Lunsford, who performs under the stage name DvD, is not sure what number album this is for him, though an Apple Music search suggest it is his sixth. DvD prefers to make music by way of a stream of consciousness, rather than thoroughly mapped out “eras.” With each song, he thinks of material as a “souvenir” from the time he wrote and produced it.

“I can see everything visually from start to finish the song,” says DvD, “And I think it's really easy when you have an idea and can just drop it in there. I don't have a ton of fancy plugins though, I mainly just plug my guitar into my MacBook and get to work.” “You can have your cake / You can take your long day off on the back of a boy / Who was never even paying the love that I’m paying / I just need attention,” he sings on the chorus.

Perhaps a more confident, assured song is the punk-pop-influenced “Think Before You Speak,” which serves as a big “fuck you” to people we are often told to idolize or respect. DvD comes out of the gate, singing “It’s the stupidest voice that’s always so damn loud / Couldn’t laugh at your joke if you held a switchblade to my throat / It’s just not there / There’s no quote from you I’d ever share.”

But being chronically online comes with the territory of independent artistry. Not that DvD would ever chase a viral moment. “I think that's kind of distracting for a lot of musicians,” he says. “And sometimes people can put that before actually having substance, because we see some people go viral, per se, but then there's not really much to keep going, and I think it just fucks with your head.

“I had different pockets of time where I reached that space where I was creatively working,” DvD says, “which is not the easiest space to get to sometimes.”

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