Sainsbury’s Christmas advert 2023 is airing for the first time today, set in a Sainsbury’s store and featuring a huge music icon. The advert starts as a curious girl steps up to the in-store Tannoy to ask the all-important question: ‘Hey Sainsbury’s, what does Santa eat for his Christmas dinner?
Back in the store, pop icon Rick Astley has his own idea about what Santa might like, innocently asking “how about some cheese?” Quickly two Sainsbury’s colleagues are not afraid to tell him what they think with Elysha responding, “C’mon Rick, cheese before pudding, you know the rules” and Jason singing “and so do I” in an all too familiar tune as Rick laughs on.
This year’s advert signs off with a birds-eye view of Santa’s Christmas feast and an overlay of Sainsbury’s newly announced brand promise ‘Good Food for All of Us’. Emma Bisley, Head of Campaigns, at Sainsbury’s, said: “The festive season is a magical time of year and our role is to help our customers have an extra special Christmas, especially when it comes to the food. We wanted to create an advert that champions our colleagues all over the country, as well as highlighting the innovation of this year’s Taste the Different range.
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Source: TheSun - 🏆 64. / 61 Read more »