Facebook unveiled major changes to how it uses targeted advertising on Tuesday, settling a legal challenge alleging it discriminated in messages on jobs, housing, credit and other services.
“Today’s changes mark an important step in our broader effort to prevent discrimination and promote fairness and inclusion on Facebook,” chief operating officer Sheryl Sandberg said in a statement announcing the changes. Under the settlement, Facebook will take proactive steps to prevent advertisers from discrimination when sending job, housing or credit ads to users of Facebook, Instagram and Messenger.
The ACLU said it began exerting pressure on Facebook several years ago to stop its use of an “ethnic affinity” category, which labeled users as Asian American, Hispanic or African American based on what they liked on Facebook.
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