Updated March 19, 2019
“We are on the brink of a huge revolution in gaming,” said Jade Raymond, the former Ubisoft and Electronic Arts executive tapped to head Google’s new studio, Stadia Games and Entertainment. Google’s hope is that Stadia could become for games what Netflix or Spotify are to television or music, by making console-quality play widely available.As it produces its own games, Google will also be courting other studios to move to its cloud-based model.
Streaming games from the cloud brings the potential to tap into massive amounts of computing power in data centers. “I think it’s a huge potential transition in the video game industry, not only for the instant access to games but for exploring different business models to games,” Jon Peddie Research analyst Ted Pollak said of Stadia.Ubisoft, known for “Assassin’s Creed” and other titles, said it would be working with Google.