Oscar-nominated actor Scarlett Johansson has taken legal action against an AI app developer for using her likeness in an ad without permission,and reportedly used an AI-generated version of Johansson's voice and image.
The ad showed a real clip of Johansson in a Black Widow behind-the-scenes clip, saying "What's up guys? It's Scarlett and I want you to come with me...". It then transitions to AI-generated photos and a cloned version of her voice promoting the AI app. Under the ad is fine print that states: "Images produced by Lisa AI. It has nothing to do with this person.
Though it's still a legal grey area, some states have related laws around privacy rights, with California for one allowing civil lawsuits for the unauthorized use in advertising or promotion of someone’s "name, voice, signature, photograph or likeness."
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