“If you don’t have 100 years of heritage, the only thing you must keep permanent and preserve are values. The heritage and the culture have to evolve within that,” Campara said of the Venetian sneaker brand founded more than 20 years ago.
“This is our way of becoming timeless. We are connected to moments that are unforgettable for people,” Campara added. “My idea is simple: I can speak to the 1 million customers that bought our shoes in the past. I can also grab new customers with an angle that’s completely different than brands like Gucci and Prada, which is not fighting on the trends and fashionability front, but serving them on an emotional level,” continued Campara, who revealed that the luxury shoemaker already reached 600 million euros in sales this year.
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