When the Coastal Country Jam relaunched Sept. 16 at Marina Green Park in Long Beach, Calif., after a four-year absence, headliner Blake Shelton looked up before he took the stage and saw his name sparkling like a floating marquee in the sky.
Activated Events debuted the drone show at the Coastal Jam after the company worked with several municipalities that were replacing fireworks displays with the new technology. Drones appeared before the headliner both nights during Coastal, presenting a series of images before employing a “Next Up” announcement, leading into Shelton’s name on the first night and Tim McGraw’s on the second. The company presented a different version of the show during its Boots in the Park festival in Tempe, Ariz.
“It was sort of an added value for our sponsor,” Durkin says. “They got to see their brand portrayed in a different way, and the greatest part was Pete Coors was at the Carolina Country Music Fest. He said, ‘I’ve seen it all, but I haven’t seen that.’”
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