The Big Picture During the WGA West Q&A moderated by Judd Apatow, Barbie co-writers Greta Gerwig and Noah Baumbach spilled all behind-the-scenes tea when it came to creating the now iconic film — including how Baumbach thought it was a "terrible idea" and wanted nothing to do with a life in plastic, even though it's fantastic. Barbie broke records at the box office, grossing over $1 billion.
According to Baumbach, he just didn't "see how going to be good at all." And every time Gerwig would approach him to co-write with her, he would block it out, hoping that they could get out of doing the project. Gerwig then chimed in with all the reasons Baumbach listed for not wanting to work on Barbie. She recalled him saying: “’There’s no character and there’s no story, so why do you want to do this? There’s no entry point.
How Did Greta Gerwig Convince Noah Baumbach to Do ‘Barbie’? According to Baumbach, there was a specific moment in the script that turned things around for him. He shared that "It was Barbie waking up in her Dreamhouse and coming out to her backyard and meeting somebody who was sick and dying. I read these pages and I thought, ‘I understand now what this is.’ … The movie is about embracing your mortality and about the mess of it all, so it was exciting.
Close While it's a good thing that the two came together to create such a powerful story in Barbie, why was it so important for Gerwig to get Baumbach on board? Per Variety, Barbie actress Margot Robbie — who also acted as producer on the film under her production company LuckyChap Entertainment — wanted Gerwig to write the film.
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