Metro's cost of living campaign is up for an award

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Celebrities, supermarkets and politicians are all getting behind our groundbreaking campaign.

This isn’t about whether breast or formula fed is best – this is simply about making sure babies don’t starve Since launching Metro’s Formula For Change campaign with the family support charity Feed UK, we’ve received overwhelming support.

’ What is Formula for Change? We are calling on the government to give retailers the green light to accept loyalty points, all food bank vouchers and store gift cards as payment for infant formula Rather than accept the ‘outdated’ laws, Metro decided to do something about it. Spearheaded by Metro’s Claie Wilson and writer Kat Romero, the Formula For Change campaign was born in partnership with the family support charity Feed, founded by Dr Erin Williams, Dr. Rosie McNee and Kate Wishart.

 

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