Geneva electrifies: From econoboxes to Aston Martin hypercar, new EVs dominate Europe's biggest auto show

Churning out an astounding 1,900 horsepower, Ferrari's Pininfarina Battista is one of the most powerful automobiles ever produced. It also happens to be all electric, one of a score of battery-based vehicles debuting at this week's Geneva Motor Show, which runs through Sunday.

This year's Geneva Motor Show illustrates the breadth at which electrification is taking hold. A tour of the Palexpo convention center finds battery-based products of every form, down to the two e- scooters, the Streetmate and Cityskater rolled out by Volkswagen. "Today's drivers understandably have many questions about electric cars," said Gregory Guillaume, Kia's vice president of design. Car buyers are worried about how far electric cars can drive on a single charge, the availability of recharging stations and whether they are just as fun to drive as gas-powered engines."We knew that the best way to answer those questions and address those concerns was by approaching electrification purely from an emotional point of view.

While there are more and more"affordable" long-range BEVs pushing down towards $30,000, most of these all-electric products are still outside of mainstream territory. Many automakers are focusing on luxury segments where price is less of a factor for potential buyers, according to Scott Keogh, the CEO of the Volkswagen Group of America.

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