audio togglewhich helps you find the name of a song by lyrics, description and even emojis; andMich Atagana, head of communications and public affairs at Google SA, promised that the new music streaming service will be very user centric.
“What we have done with this streaming service is bring the power of YouTube with it. It provides recommendations based on what you’ve played before, where you are and what you’re doing. It understands what I am thinking about based on what I have played before. It will suggest music to me based on where I am in my day and what kind of mood I am in and even where in the world I am visiting,” Atagana said.
“So if I am looking for a song that I don’t know the name of, but I know that people are doing or performing some silly act to it such as ‘Idibala’, I can just type in ‘fainting song’ and it will bring up the correct King Monada song,” she said. DJ and radio personality Noni Rwaxa, popularly known as Ms Cosmo, was at the launch and told City Press that she was excited about the new service.
“YouTube is a full platform and providing videos is great, but for it to streamline, for you to focus on an artist makes it that much easier. The same way you can have a profile on iTunes or Spotify, this service is going to give us [local artists] the same kind of advantage and interaction with our fans,” she said.
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