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A Lesson on Eastern Fandom for Western Advertisers: The Case of Yonezu-Miyazaki

  • 📰 RollingStone
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By adopting a model that integrates the Eastern philosophy of tangible loyalty, the Western music industry can create a deeper bond between artists and fans.

This approach doesn’t just see music as a product but as an experience, a journey and a community. In an age where digital is becoming the norm, it’s essential to recognize and foster the human connections that music can facilitate.

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