Now MTN announced that it pulled out from the show because of Hofmeyr’s inclusion in the line-up after raising its concerns about it last month.
It said in a statement: “Afrikaans is Groot is a great platform to appeal to speakers of Afrikaans, from all walks of life. MTN believes in supporting and showcasing South Africa’s musical talent and promoting music that exposes more South Africans to the many different genres that exist across our diverse nation.
“The AIG music concert has its extensive line-up of well-known and developing Afrikaans musicians and offers world-class production which makes it a great platform from which to reward and grow our Afrikaans speaking base. South African local music is rich with talent but it is tough to break into the music industry and any platform that promotes access to music-loving audiences should be encouraged and preferably not undermined by the racist rants of one performer.
“MTN has been reviewing its bouquet of sponsorships and its association with AIG, which began in 2015. MTN raised its concerns with AIG last month and we have taken the decision to cut all ties with this event. Through its brand and network, MTN seeks to connect South Africans and bring people together and it’s unfortunate that by persisting with Hofmeyr, AIG is no longer helping serve that objective.
Good decision
Entertainment Entertainment Latest News, Entertainment Entertainment Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: News24 - 🏆 4. / 80 Read more »