Swift bests Scorsese at box office, but ‘Killers of the Flower Moon’ opens strongly

NEW YORK—In a movie match-up almost as unlikely as, Martin Scorsese took on Taylor Swift in cinemas over the weekend. And while the box office belonged for a second time togot off to a strong start in Apple Studios’ first major theatrical gambit.took in an estimated $31 million over the weekend from 3,855 locations, according to AMC Theaters. In an unconventional deal, the theater chain is distributing Swift’s concert film, and playing it only Thursdays through Sundays.

Most Swifties rushed to see the film on opening weekend, when a large percent of sales were driven by advance ticketing. Sales dropped a steep 67 percent in its second weekend, potentially signifying thathas still proved to be a movie event unlike any other. Within days, it became the highest grossing concert film ever in North America, not accounting for inflation. It’s quickly accumulated $129.8 million domestically.

, with rave reviews, an “A-” CinemaScore from audiences and the backing of a robust Oscar campaign, should continue to play well over the long haul. It added $21 million overseas.also marks the best wide-release debut for a film from a streaming company. While Netflix has charted a mostly limited approach to theatrical release, Apple and Amazon, which last year closed its purchase of MGM, have pursued more expansive theatrical strategies.

Earlier this year, Apple said it plans to spend $1 billion a year making movies that will have theatrical releases before reaching its streaming service. Apple is also behind Ridley Scott’s upcoming Napoleon, with Joaquin Phoenix, which Sony Pictures will distribute November 22; and has partnered with Universal for Matthew Vaughn’s Argylle, due out February 2., but transitioned into the deal with Apple when costs of project—shot during the pandemic—rose.also reeled in more young moviegoers than one might have expected. Paramount said 44 percent of ticket buyers were under the age of 30.

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