This image released by Apple TV+ shows Robert De Niro, left, and Leonardo DiCaprio in a scene from"Killers of the Flower Moon." Martin Scorsese took on Taylor Swift in cinemas over the weekend. And while the box office belonged for a second time to “Taylor Swift: The Eras Tour,” Scorsese’s “Killers of the Flower Moon” got off to a strong start in Apple Studios’ first major theatrical gambit.of $92.
“Killer of the Flower Moon” also marks the best wide-release debut for a film from a streaming company. While Netflix has charted a mostly limited approach to theatrical release, Apple and Amazon, which last year closed its purchase of MGM, have pursued more expansive theatrical strategies. “If ‘flexibility’ is the new mantra of the theatrical movie business, then this is a significant success — it establishes a viable option for the companies,” David A. Gross, who runs the movie consulting firm Franchise Entertainment Research, said of the “Killers of the Flower Moon” launch.
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