Condé Nast, Seeking Extra Revenue, Turns to Professionals

Architectural Digest, the Condé Nast magazine best known for its design savvy and access to celebrity homes, is launching a business-to-business digital offering for architects, decorators and contractors as the publisher moves to cater to professionals.

The platform, an online premium section of Architectural Digest called AD Pro, will go live on April 2, Condé Nast told The Wall Street Journal. The service will cost $240 annually—or 12 times as much as a yearly subscription to the print magazine.

The average person of taste, just wants to purchase fabulous pieces they see, not go through a designer. The internet is commoditizing everything.

I like IKEA man.

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