In 2018, entrepreneur Min couldn’t find an earring holder that would house every unique style she owned, so she decided to craft her own. Fast-forward five years and her powerhouse brand YOBI is a best-selling success with a range of jewellery organisers to accompany all manner of household needs. She offers earring organisers that will stand on a surface, hang on a wall, fit in your suitcase while you travel and even a customisable range that will include your necklaces, braces and rings.
“Our bestselling adjustable earring holder is the first of its kind and comes in two styles and has adjustable inserts for maximum customisation and vertical slots on each insert to easily ‘drop’ earrings down without having to fiddle with the backings.” In the first two years of business, YOBI customers sold out the stands completely every time they went back in stock. “We have since worked on keeping stock levels high and are now offering multiple sizes to suit everyone,” Min said.
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