Taylor Swift's Eras Tour movie was big at the box office. Here are some takeaways

Welcome to the Wide Shot, a newsletter about the business of entertainment. Sign up here to get it in your inbox. The official numbers for Taylor Swift's Eras Tour movie are in, and they're big. Just not quite as big as previously thought. The two-hour, 48-minute documentary's box office tally came in at $92.8 million from the U.S. and Canada through Sunday, compared to the $95 million to $97 million estimated earlier.

The NFL is using her star wattage to bring more attention to football, as if the sport needed the boost. Her and Travis Kelce's cameos on 'SNL' generated further buzz for the show and the couple. Thanks to Instagram and TikTok, the Taylor-fication of theaters was hard to miss.

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Taylor Swift Eras Tour Box Office: Who Else Could Try a Similar Movie?There are a few others who might have the leverage to run the superstar's playbook — if they choose to.
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