Is new kids’ show Chip Chilla a ‘blatant Bluey knock-off’ for conservatives?

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The show has been launched by a US rightwing media brand as a means to ‘challenge the left’. It looks … familiar

Animated children’s series Chip Chilla, streaming on the Daily Wire's new subscription streaming app Bentkey, is about a family of home-schooled chinchillas. In this opening scene, the father, voiced by Rob Schneider, is seen behind his newspaper while his wife deals with domestic matters.Animated children’s series Chip Chilla, streaming on the Daily Wire's new subscription streaming app Bentkey, is about a family of home-schooled chinchillas.

Well, chinchillas are actually furry rodents native to South America. But there’s nothing vaguely Latino about the American-accented characters in Chip Chilla, who – in the six episodes I watched – inhabit a very wholesome, heteronormative, patriotic slice of US suburbia.According to Boreing : “Kids go to school for 40 hours a week and then they engage in pop culture for 40 more hours every week. That means for 80 hours of a child’s week, you are turning them over to the left. A good parent might spend 15 minutes a day in meaningful conversation with their kids … A great parent might take their kid to church for one hour, or two hours, or three hours a week. The other 80, they’re watching Disney … they’re online … they’re in public schools.

You’ve actually watched a few episodes of Chip Chilla. Is it as yikes as it sounds? How does it compare?Bluey has been praised for being as moving and meaningful for parents as for kids – and, importantly, for being funny. From the six episodes I’ve watched, I can say the worst sin Chip Chilla commits is to be a bit dull, at least for this adult. If its mission is, as suspected, to take Bluey’s winning formula and put a conservative wash on it, it’s subtle.Take gender roles, for instance.

Chip Chilla opens with the oldest child, a girl named Charla, cooking breakfast. “You’re becoming quite the chef,” coos her proud mother. “Gonna put me out of a job!” In the fourth episode of Chip Chilla, in which the kids and parents try swapping roles for the day, the children come to the conclusion that being a parent is hard. “But Mom says she wouldn’t trade it for the world,” the middle child, Chip, says.

 

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