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Taylor Swift Conquers North America Box Office

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After her sold-out stadium tour, pop superstar Taylor Swift filled movie theaters with screaming fans as her concert film took in an estimated $96 million in its opening weekend in North America, smashing records in the category.

"This is a sensational domestic opening," said analyst David A. Gross of Franchise Entertainment Research.

Up to now, he noted, the biggest domestic concert films were 2011's "Justin Bieber: Never Say Never," which finished its run with total earnings of $73 million, and 2009's "Michael Jackson's This Is It," at $72.1 million. The movie, produced with unusual speed, was released with some special Swiftian touches. AMC Theaters, which is distributing it, broke with standard practice and encouraged filmgoers to dance, sing, whip out cell phones and generally act like they were at a real concert, making for what one critic called a "delirious, dizzying celebration of Swift-mania."

In third was Paramount's family-friendly animation "Paw Patrol: The Mighty Movie," at $7 million. The Paw pups are voiced by Taraji P. Henson, Chris Rock, Serena Williams and McKenna Grace.

 

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