The public cannot ordinarily visit Netflix headquarters in Los Gatos, Calif. But the company is hoping the physical retail, dining and entertainment locations it plans to open starting in 2025 will attract many people.The public cannot ordinarily visit Netflix headquarters in Los Gatos, Calif. But the company is hoping the physical retail, dining and entertainment locations it plans to open starting in 2025 will attract many people.
Netflix has not announced what it will be selling at the locations; it's unclear if DVDs or any type of physical media will be part of the inventory.The streamer plans to open the first two of these"Netflix House" locations in unannounced cities in the U.S. in 2025. It hopes to expand the concept to major cities around the world thereafter.
"We've seen how much fans love to immerse themselves in the world of our movies and TV shows," Simon told Bloomberg."And we've been thinking a lot about how we take that to the next level."Though Disney, a major Netflix competitor, has been in the retail, dining and live entertainment spaces for decades, such offerings have not yet been part of Netflix's core brand. But the company has recently been dabbling in these areas.
"Netflix is an ecosystem. It opened a merchandise shop a couple of years ago. It's investing in mobile games. It's more than just a place for your remote control to gravitate to at the end of a long day," said Rick Munarriz, a senior media analyst with the investment advice company, The Motley Fool, in a statement to NPR."Success in the real world through location-based entertainment is the spoils of victory for a leading tastemaker.
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