And within minutes of Holly Willoughby quitting This Morning's sofa on Tuesday, the phone was ringing off the hook to bosses Emma Gormley and Kevin Lygo - with agents putting their celebrity clients forward for the role.
Who's in the running? ITV bosses are reportedly thinking about replacing Holly Willoughby with a married couple such as Emma and Matt Willis 'This Morning has an incredibly loyal audience and has made household names out of its hosts over the past 35 years it's been on air. Ms Gormley, ITV's managing director of daytime, who is highly rated at the channel, has been tasked with finding Holly's replacement.
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