While there's no such thing as a sure-fire hit in Hollywood, there are some rules of thumb you can pretty much take to the bank.
For example, messing with a Ouija board will bring back a dead spirit, any kid in a horror film is bound to be creepy, and if a killer approaches, teenagers will continue to run up the stairs when they should be running out the door.On top of this, you could add a very well-known idea that whatever Blumhouse produces, it usually turns to box-office gold.Insidious, Paranormal Activity, Whiplash, Hush, Get Out, Happy Death Day and so much more.
The sequel that followed in August 2015 was not so well received, grossing a mere $26.3 million at the worldwide box-office. It currently has a 14% approval rating over on Rotten Tomatoes. The first film revolved around a true crime novelist who discovers a box of mysterious, disturbing home movies that plunge his family into a nightmarish experience of supernatural horror.
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