Expectations are that Swift could tally between $40 million and $60 million on Friday, on her way to a an opening weekend draw of as much as $150 million.
Box office analysts don't see the small Thursday night haul as any indication of the potential success of Swift's film.hour announcement of the availability of Thursday night pre-shows produced an early box office number that belies the true potential for the film. Pre-sales and incredible fan enthusiasm portend a blockbuster style weekend."
"It's a wild one to try and project," said Shawn Robbins, chief analyst at BoxOffice.com. "Everything comes down to how much walk-up business she can bring in outside her dedicated fans who already bought tickets weeks ago, on top of the average ticket price."
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