“My goal changed,” the Migos rapper told The Associated Press over Zoom.“'Father of 4' was giving you the inside of me, but I wasn’t really focused on doing solo stuff," he says."So, for this one, it was just a process of me learning for myself and pushing myself more as an artist.”
“Some of the songs I made within them two years is, like, magical,” he says. “I feel like with this album you can just ride it through, top to bottom, one to 21.”“Instead of it being a movie, it’s a series," he says. And one with a lot of players:drops bars on two tracks, “Jealousy” and “Freaky.” Elsewhere, Latto, Young Naddy, Chlöe, Mango Foo, Don Toliver, Future and Travis Scott feature.
That multimedia approach is also one of the reasons why the video of his interview with social media personality Bobbi Althoff went viral. She's known for a particularly dry, uninformed, sometimes combative hosting style, which he met with similar humor. He now calls the interaction a “win-win,” for both, and for promoting his album.
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