The Eras Tour film has already grossed more than $100m. The Taylor Swift economy is unstoppable.

Taylor Swift: The Eras Tour didn't hit screens until 12 October – a date the superstar moved up, as a surprise for fans – yet AMC Theatres announced worldwide ticket pre-sales had alreadyto land among Barbie and The Super Mario Bros. Movie – both of which have grossed upwards of $1.3bn to date – for biggest opening weekends of the year.

Swift is on her way to being a billionaire herself, but the real financial power of the Swift brand is found downstream with the industries – and individuals – that benefit from her presence. The numbers are staggering.brought in more revenue for local businesses than the Super Bowl "A Taylor Swift concert is a vacation level of spending," says Egan."It's about a good experience, not a good deal, and you're more comfortable spending a fair amount of money on it."

on tickets, travel and clothing to attend The Eras Tour: a number far outstripping the usual cost of concert-going. In fact, that total is on par with spending by fans for the Super Bowl., but Egan says that for fans, the value isn't just the show – the anticipation and prepping play a major part in how people spend. The same QuestionPro survey showed fans spend nearly $300 on their attire to wear to the shows, and about $215 on merchandise at the concert.

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Taylor Swift is planning to attend the premiere of her highly-anticipated Eras Tour film...Taylor Swift's hugely successful Eras Tour is coming to the big screens in North America this October. The global popstar is giving fans once in a lifetime access to the incredible three and a half hour long show.
Source: DailyMailCeleb - 🏆 1. / 99 Read more »

Taylor Swift is planning to attend the premiere of her highly-anticipated Eras Tour film...Taylor Swift's hugely successful Eras Tour is coming to the big screens in North America this October. The global popstar is giving fans once in a lifetime access to the incredible three and a half hour long show.
Source: DailyMailCeleb - 🏆 1. / 99 Read more »

Taylor Swift is planning to attend the premiere of her highly-anticipated Eras Tour film...Taylor Swift's hugely successful Eras Tour is coming to the big screens in North America this October. The global popstar is giving fans once in a lifetime access to the incredible three and a half hour long show.
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