Music is an important part of the Marvel Cinematic Universe. Specifically pre-existing music. Artists like Led Zeppelin, Redbone, Engelbert Humperdinck, and Cat Stevens have underscored the most memorable sequences across this franchise’s movies and TV shows in both diegetic and non-diegetic forms. These tunes can very quickly establish the tone of an ensuing movie or big set-piece while also plucking at the nostalgia of audience members.
The retro-gaze of these songs is part of a larger aesthetic approach of the Marvel Cinematic Universe largely channeling aesthetics of older eras of pop culture. In hindsight, this could be seen as a way of offering some insurance for making movies based on initially obscure Marvel characters. Audiences may not know who Iron Man or the Guardians of the Galaxy are, but they know these tunes or these genre hallmarks, these can function as familiar elements luring moviegoers to the theater.
A 2013 collaboration with Tim McGraw and Keith Urban on the hit country song "Highway Don't Care" seemed to solidify that she was always going to have country music in her veins. Nothing produced in the Marvel Cinematic Universe in the saga’s initial few years even approached rural areas or involved anyone with a fondness for country music. There was no organic space for initial Swift tunes like “Fifteen” to show up.
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