Netflix is planning to launch entertainment-focused stores where people can shop, eat, and enjoy other activities linked to their favorite movies and TV shows, Bloomberg reported on Thursday.
Recommended Videos Josh Simon, Netflix’s vice president of consumer products, said the store could be called Netflix House, with the first two sites set to open in the U.S. in 2025 before arriving in other locations around the world. The locations for the first sites have yet to be revealed, though Hollywood would seem like an obvious target for the company.
While some may see the move as a bid by Netflix to diversify its income following other efforts such as a move into gaming, it appears that at this stage the initiative is more focused on promoting its content rather than boosting its bottom line.