South Africa: Sho Madjozi - the Pop Star Using Traditional Culture to Shape a Fresh Identify for Young South Africans

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itemprop=description content=Analysis - South African rapper Sho Madjozi is a bold and colourful presence in pop culture, as famous for her catchy lyrics as for using traditional clothing and dance in a fresh way.

is a bold and colourful presence in pop culture, as famous for her catchy lyrics as for using traditional clothing and dance in a fresh way.

We conclude that by merging popular and traditional cultures, Sho Madjozi is the latest in a long line of young African artists who help shape youth culture identity. In the process she shines a light on a lesser-known ethnic group, keeping traditional knowledge alive so that others may learn from it and be inspired by it.Sho Madjozi was born Maya Christinah Xichavo Wegerif, from a biracial union between her Swedish father and Tsonga mother.

She also incorporates vibrant Tsonga colours in her creative reinterpretations of costume. She does the same with heris also central to Sho Madjozi's act. It's native to Tsonga women, where girls learn it to celebrate their heritage and perform it on special occasions. Xibelani means"hitting to the rhythm". The dancer shakes their hips, exaggerated by the skirt, with the whole body following. This is often accompanied by hand clapping and whistling.

 

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