The LeBron Factor: Who Drives Wine Trends Today

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What's LeBron James drinking now? The influencers who drive wine buying today, and where to find wine reviews you can trust

LAST NOVEMBER, LeBron James posted a photo of the 2014 Jordan Alexander Valley Cabernet Sauvignon on his Instagram account . The following day, a user named Meg posted a review of a Jordan Chardonnay on Vivino, the popular wine app, awarding the wine 4.5 out of 5 stars. Her tasting note read simply “LeBron.”

Mr. James isn’t merely a legendary power forward for the Los Angeles Lakers; he’s also one of the most influential social-media stars today, with over 42 million followers on Twitter and 47 million on Instagram....

 

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WSJ promotes alcoholism PFTCommenter smh

RT : When LeBron James uncorks a bottle, the effect is viral. In this era of ...

BarstoolBigCat

Well, at least in Europe nobody would care if a basket ball guy uncorks a bottle.

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