‘Add M to Life’ by a 24-year-old student and aspiring filmmaker, Rubathinesh Nair, was named as the Malaysian winner of Lazada’s regional film competition, Proj. Add to Life. — Screencap via YouTube/Lazada Malaysiaby a 24-year-old student and aspiring filmmaker, Rubathinesh Nair, was named as the Malaysian winner of Lazada’s regional film competition, Proj. Add to Life.
The film won production funding of up to US$50,000 and was developed under the guidance and mentorship of acclaimed and local film industry leaders under the Directors Think Tank. “Proj. Add to Life is our way of allowing young consumers, budding filmmakers and creative visionaries to share their unique interpretations of what ‘Add to Life’ means to them, while giving them the opportunity to add creativity to their lives by expressing themselves through film,” she said.
Lazada said, with the support and feedback of Directors Think Tank, Rubathinesh further developed his ideas about this heart-warming tale of boy meets girl with a theatrical twist on the conventional love story and was then filmed under the guidance of producer at Directors Think Tank, Benedict Lazaroo.
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