Ingrid Best Is Redefining Wine Culture With A Blend Of Art, Entrepreneurship, And Equity

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A seasoned storyteller with a decade-long career in journalism, I am passionate about covering the female leaders who are shaping the future. I have a deep connection to business and innovation, for that reason I founded WritersBlok, a ghostwriting agency to help visionaries turn their personal stories into brand assets. When I don't have a pen in my hand you can find me mentoring millennial women, dedicating my time to mental health initiatives, and delivering university guest lectures on entrepreneurship.

In Dialogue: BentoBox Cofounder And Fiserv’s Head Of Restaurant Solutions Krystle Mobayeni On Cultivating Meaningful Dining Experiences Through TechnologyIn the world of winemaking, where traditions run as deep as the vintage wines themselves, the path from grape to glass is often marked with challenges. Wine, with its primary focus on vineyards of California, France, and New Zealand, carries an aura of prestige that frequently excludes those who do not fit the mold.

With that inspiration and example, Best knew it was time to make a decision that would lead her to new territories. It was an invitation to South Africa from her best friend that opened her eyes to the continent’s distinct beauty. She had realized that her work with the industry’s most prestigious brands had taken her around the world, but never to Africa. ​​Touching down in Johannesburg for this pivotal journey, she underwent a series of profound realizations.

The chosen partner, Stellenbosch Vineyard, aligns with this vision. Their winemaker, Bernard Claasan, is dedicated to a careful process that ensures top-notch wines. With nearly 40 years of winemaking experience in the team, Stellenbosch Vineyards collaborates with local farmers in Stellenbosch to get the grapes they need. They pick each farm very thoughtfully, considering the soil and the types of grapes planted by their dedicated Viticulturist and Winemaker.

 

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