\u2018The Exorcist: Believer' and Hispanic audiences: A match made in horror movie heaven

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“The Exorcist: Believer,” featuring “Hamilton” star Leslie Odom Jr. and Ellen Burstyn, opens in theaters Friday.

"Religious horror is flirting with danger," a Fangoria editor said, explaining the appeal for Hispanic and Latino moviegoers.Universal is seeing stronger-than-average Hispanic interest for"The Exorcist: Believer" as the movie heads into its opening weekend, according to people familiar with the matter. This fits a pattern among recent religious-horror releases such as"The Nun II" and"The Pope's Exorcist.""They like the emotions.

Hispanic and Latino viewers will have a big say in how"The Exorcist: Believer" does at the box office, no matter what. They tend to represent 26% of horror movie audiences, compared with 20% for other genres, according to the Comscore/Screen Engine PostTrak Audience Survey. "Religious horror is flirting with danger. Something maybe your abuela would yell at you for watching, but doesn't that make it all the more appealing? Forbidden fruit. A horror story based on things we grow up learning are true and possible," Melanson said.Ellen Burstyn, pictured in a still from the set of 2023's"The Exorcist: Believer," reprises her role from the original 1973 film. Also pictured: director David Gordon Green.

But it's not unusual to hear atheistic or agnostic horror fans say"The Exorcist" made them believe, if only for two hours. The original movie, released the day after Christmas in 1973, was the kind of must-see event that resulted in lines of moviegoers of all faiths wrapping around blocks to wait for a screening.

Indeed, Green, who grew up Presbyterian and helps steer HBO's evangelical comedy"The Righteous Gemstones," took a small-c catholic approach to the story of the new"Exorcist." The film opens up the religious sandbox beyond Jesuit priests, also embracing voodoo and evangelical rituals. Catholics don't have a monopoly on the subject, after all. Possession, Green said, comprises a"huge world" of myths and ideas, from various cultures.Leslie Odom Jr.

 

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