The Power of the Latin Catalog at Latin Music Week 2023: ‘It’s Like the Housing Market’

Angie Martinez, Denny Marte, Sherrese Clarke Soares and Hannah Karp speak onstage at Billboard Latin Music Week held at Faena Forum on Oct. 2, 2023 in Miami Beach, Florida.“Everyone sees everyone selling and the big deals, and think they can do that, but those catalogs have to have matured already, at least have been five years since produced or recorded,” explained panelist Angela “Angie” Martinez, Esq.

Latin music in general is more attractive now, hence the increase of interest on the buyers side. Compared to other genres, Latin music is catching up in terms of buyers interested in the Latin market “The numbers don’t lie,” said Marte. “Latin music is where it’s at and it has been for now some time. I already felt it was going to start happening. Latin would catch up, now it’s like we have to turn away clients because it’s too much, or their catalog is too young.

This year’s Latin Music Week, taking place Oct. 2-6, also includes showcases by Peso Pluma, Mike Bahía and Greeicy, DannyLux and Fonseca, to name a few. Check out the dates and times for the showcases throughout the week

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