With less than a week until the festivities begin in Miami, Billboard and the iconic snack brand are preparing a string of programming as part of the all-Latin celebration and Deja tu Huella campaign. To kick things off, Latin Music Week attendees will be treated to the Deja tu Huella panel at the Faena Forum in South Beach.
On Friday, the festivities will extend to the Wynwood Marketplace for a one-of-a-kind daytime block party. The three-hour event will see Cheetos-inspired activations, art, food trucks, Cheetos samples and a headlining performance from Towers, as well as an opening performance from Polima Westcoast. Meanwhile, DJ Mr. Pauer will be on-site to keep the energy at an all-time high. The event is open to the public and free to all Billboard Latin Music Week pass holders.
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