The Creator is next-level sci-fi, so why isn’t it being promoted?

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Hollywood can’t seem to figure out how to sell an epic genre film without a franchise to latch onto anymore

will be his fourth directing credit, although two of those films have pretty famous names:has less in common with those than it does with his debut effort, the cult indie sci-fi thriller. Edwards used the guerilla techniques he perfected on that production to keep the budget to $80 million, slightly more than average, but quite modest for an effects-driven, sci-fi-action epic.

The tricky subject matter might also contribute to the studio being a little hesitant to give the film a major push right now. To be clear,deals with AI in the classic sci-fi sense—as in, sentient humanoid robots—not “AI” in the way it’s been used of late as a catch-all term for language learning models and generative art. That’s an important distinction, since the film kind of depends on the audience empathizing with its simulant characters.

. Maybe that’s better than over-hyping it and then labeling it a disappointment when it doesn’t perform as well as a Marvel or

 

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