Victoria’s Secret announced its plans to close 53 stores this year as women ditch the celebrity model brand for startups and superstores.
Although a change in strategy appears necessary for the survival of Victoria’s Secret, which has stuck to the same marketing strategy for decades, it may not sit well with consumers. Not only is the lingerie brand getting outpaced by superstores, but they are also starting to feel the heat from startups in the industry that feature everyday women as models.
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