“The Morning Show” Uses Some of Jennifer Aniston’s Personal Wardrobe for Season Three

“It’s like cooking. It either tastes good or it doesn’t.” That’s how Sophie De Rakoff describes costuming

It’s rare in Hollywood for a costume designer to have worked so extensively with a single actor, and it’s even rarer for two such designers to work together on a single production. The costuming of season three ofis therefore unique: De Rakoff designed three entire episodes of the Apple TV+ drama, as well everything for Witherspoon’s character, Bradley Jackson. McGuire handled Aniston’s character, Alex Levy, exclusively. And a third designer, Beth Lancaster, supported on everything else.

We meet Alex in the first season and she’s wearing a lot of buttoned-up suits and pussy bows, and she’s very professional and very sort of hidden in a way. It’s not until the second season and there was a baring of the soul when the wardrobe follows suit, and there’s a different kind of vulnerability. We get into the third season and there’s a confidence that is much more pronounced, and consequently, she doesn’t have to put on a jacket to feel powerful.

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