The Big Picture The Purge was one of the most hyped horror movies of 2013. It had a huge marketing campaign, using social media to differentiate itself during an especially crowded box-office season. The campaign was primarily based on the concept of the Purge — social media posts regularly asked viewers what they would do to survive. People were invested in the idea, helping the movie shoot up to first place at the box office on its opening weekend.
Critics may have decried The Purge for its seemingly predictable home invasion plot, but it is precisely this predictability that renders it even more unsettling. The movie's plot only took place on a personal scale — following a single group of people watching the world from within their home. But in the context of this dystopia, it implies families nationwide were enduring the exact same terrifying ordeal.
There was an excessive amount of crime before the US government established an official solution, or at least something to contain it. On a surface level, the Purge is an excuse for people to release their pent-up rage. Since everyone knows they have an entire night to do whatever they want with zero fear of consequences, they have little to no motivation to do anything illegal the rest of the year.
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Source: NewYorker - 🏆 90. / 67 Read more »