Curtain's Up: How Theater Companies Are Rebuilding Their Audiences

's managing director."Last season, our sales were highly variable and difficult to predict. ... We are seeing a concerning decline in subscriptions, which have long been very strong at Curious, as more folks are taking a less committed approach and opting for single-ticket sales."reports that the company's"been weathering changes in our ticket sales, a slow return to full houses and some inconsistent sales in recent productions. ...

We’re above where we were this time last year for the 2022-2023 season and only slightly behind our last pre-COVID season."Courtesy of Collin Sandersspokesperson notes that its 2023-2024 subscription sales are"exactly on par with those at this time last year, which is 90 percent of where we were at this point in our sales cycle in our last full season before COVID.

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