What Do the MTV VMAs Mean in a Post-Monoculture World?

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Each year the sense that the VMAs are a relic of a bygone era of uncensored celebrity, comes creeping back in, but this year’s show put icons, performances and showmanship centerstage.

the 20-year-old pop-rock prodigy, kept the Disney torch burning, passed on from Spears and Cyrus before her, to perform her rebellious new songs “Vampire” and “Get Him Back!” Other young rising stars like K-pop sensation Tomorrow X Together busted out Michael Jackson–inspired dance moves, executing a flawless performance.

But the evening peaked when veterans of the industry who lived through the awards show’s glory days took the stage. First, by bringing out NSYNC, who weren’t there to perform but presented Swift with the award for best pop video. “I had your dolls!” said the evening’s designated fan girl while accepting her award.

After debuting a new song and accepting her record-setting fifth award for best hip-hop video, Minaj contemplated for a moment. “Should I be nice or should I be mean?” Teasing audiences with a glimpse of the ghost of VMAs past. But ultimately, she held her tongue. Every year, the awards show scales up, the spectacle gets bigger and bigger, and the artists attend on their best behavior, more media-trained than ever. That means the veneer gets laid on thicker, with little to no room for the kind of error or spontaneity that makes history. In a video titled

posted by MTV, they say it best: “The first-ever VMAs in 1984 looked a hell of a lot different than they do today.”

 

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