Vancouverites have added plays, sporting events and festivals back into their post-pandemic routines but are not yet consuming live, in-person entertainment as frequently as they did before COVID-19 shut down and then dramatically altered in-person gatherings.
Bailey, however, said that in many cases the concerts are not fully attended because ticket prices remain high even close to showtime. Concerts at smaller venues, such as the Commodore, have been packed for recent shows, such as the Aug. 30 Collective Soul performance. Entrepreneur Amar Doman bought the team from the estate of David Braley in mid-2021 and put in place a spate of initiatives to get fans in seats, including lowering some ticket prices.
• Sometimes providing an in-stadium pre-game concert, such as a performance by LL Cool J at the team’s home opener this year;• Sometimes having merchandise giveaways for the first 5,000 fans in the building. Bailey said he sees little demand for Vancouver Whitecaps tickets even though that team, like the Lions, has a winning record and is poised to make the playoffs.
Schuster said he plans to create special ticket packages for families, where there is one price for two adults and two kids to attend as a group, for example. Schuster said another of his strategies is to have themed nights to honour various communities, such as celebrating the LGBTQIA2S+ community with Pride Night, and other nights for South Asian and Indigenous communities.
The Whitecaps’ main sponsor switched this year to Telus Corp. from BCE Inc. which previously broadcast all Whitecaps games. Schuster said he doubts that the shift has affected attendance. Seattle’s 5th Avenue Theater had 13,566 season-ticket subscribers last season, down from 19,770 before the pandemic, the Times reported. Atlanta’s Alliance Theater ended last season with 3,208 subscribers, down from 5,086 before the pandemic, while Northlight Theater, in Skokie, Ill., had about 3,200, down from 5,700.
“Pre-pandemic, we would have probably had around 40,000 to 45,000 tickets sold,” he said. “This year we are anticipating about 30,000 to 32,000 people.” The Vancouver International Film Festival is readying to welcome between 90,000 and 100,000 people at a scaled-down 11-day festival from Sept. 28 through to Oct. 8, executive director Kyle Fostner told BIV. The shorter festival will screen 140 films, down from more than 200 films in 2019.
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