Rebirth of a Bad Boy: Diddy Explains Handing Over Publishing Rights & Reveals His ‘Total Truth’

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The multihyphenate mogul on why his new album will unify R&B, the ‘Verzuz’ battle he wants to see, and feeling like “a 26-year-old in a 53-year-old body.”

rights to the artists and songwriters who had helped build his Bad Boy Entertainment into a success — a move that came after detractors, most notably Ma$e, alleged that Combs had treated his artists unfairly over the years. Ma$e, Evans, The LOX, 112 and the estate of The Notorious B.I.G. are among the creatives who have already signed agreements to regain those rights., Combs speaks about his push to close the wealth gap for Black people and promote diversity, equity and inclusion initiatives.

I decided to reassign publishing rights to the whole catalog in May or June 2021. The news is just now coming out because it took time to finalize everything. But this was during the time that I was holding the Grammys to task. I was also getting major offers for the catalog during the [acquisition] frenzy back then. When I was looking at the catalog and everything, I was put in a position where I felt like I had to look in the mirror.

When I was younger, R&B saved my life. I thought I was going to be a football player. Then I got hurt on my last day of camp as a senior. My heart was broken; I didn’t have a B plan. And that music really saved my life. Dancing in the clubs in New York, getting the chance to be picked up as a background dancer and seeing the industry that I fell in love with saved me.

I’ve had conversations with some of the people in power, and almost all the people in power are not from the R&B community or the culture. That’s when you get the lack of understanding and resources. To them, it just sounds like the same thing. So I’m in a season of total independence. I had an experience with Motown where it was like, “I’ve come too far to ask somebody that isn’t where I’m from about cultural and artistic things.

They went right to work immediately. There’s a lot of work to be done, but radical steps have been made. And that’s really what I’m on: radical change. Not making tiny steps. Me making those statements made them look at themselves, made me look at myself and made the whole industry have to look at itself and our [collective] responsibility toward evolving through diversity, through economics and through this human race where everybody just wants to be better.

Nipsey Hussle, to me, was that young Puff version. But one person that I can say right now is Travis Scott. I can relate to how he’s diversifying his portfolio and really understanding how to take it to the next level. I also think Yung Miami [aka Caresha Brownlee] from the City Girls. She reminds me of Oprah with the endless possibilities that she has as far as her clothing line, television shows, performances, live podcasts.

 

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